Paid Social Growth Manager

About Welltech

A future with Welltech

Welltech’s purpose is to move each and every body to start and stay well for life! Every trend, every piece of feedback and data, every experiment, and innovative solution we introduce, fuels the way we unlock wellness for and with our users. While appreciating and celebrating who they are, we strive to help them make turn small choices into lasting joyful habits. And that makes us proud of every step they take on their journey to living well, every day.

Disrupting industry

We are an international tech company with origin from Ukraine, founded in 2015, and a fast-growing global player with five hubs across Europe. With more than 220 million installs of our apps, Welltech offers disruptive, engaging fitness and wellness solutions. We are genuinely committed to creating value and ensuring a workplace where our talented, diverse individuals feel they belong as we shape the future of the health and fitness industry. Everything we do is driven by our purpose and guided by integrity, a testament to the trust we build- today and tomorrow.

Spread across five dynamic hubs in Cyprus, Poland, Spain, Ukraine and the UK, with a team of over 700+ #wellmakers, we provide an opportunity for everyone who is passionate about making an impact in the wellness industry.

Position

The Paid Social Growth Manager is responsible for driving scalable, efficient growth across Meta, TikTok, Snapchat, and emerging paid social platforms. This role combines strategic thinking, platform partnership management, test planning, and automation oversight. The ideal candidate can align cross-functional efforts, own high-impact platform relationships, and execute with a growth mindset.

Key Responsibilities:

Platform Relationships & Cross-Team Collaboration

• Lead communication with Meta, TikTok, and Snapchat on: Bonuses/incentive allocation, critical bugs and platform-level requests, strategic partnerships (e.g., Promo Days, Value Optimization, Advanced Analytics programs)

• Coordinate testing roadmaps and hypothesis development through best practice sharing across teams.

• Serve as the main escalation point for technical platform issues and beta opportunities.

Automation & Operational Efficiency

• Lead the development and continuous audit of auto rules, driving simplification and smarter decision-making.

• Coordinate automation improvements in collaboration with UA managers and the MarTech/Analytics team.

• Ensure that rules and scaling logic are aligned with strategic objectives and evolving platform best practices.

Platform Strategy & Growth

• Own strategic growth initiatives across paid social platforms (Meta, TikTok, Snapchat) with a focus on efficiency and spend scaling.

• Proactively identify and act on growth opportunities using performance data, competitor insights, and internal learnings.

• Autonomously build custom acquisition reports to spot trends, gaps, and scaling potential.

Your qualification

• Strong understanding of platform mechanics (Meta/TikTok/Snapchat auction systems, CAPI/SKAN, attribution flows)

• Ability to balance strategic priorities with fast, tactical execution

• Skilled in cross-functional communication, especially with product, creative, analytics, and UA teams

• Analytical mindset: comfortable with dashboards, Clarisight, Excel/Sheets formulas, data interpretation

• Proactive mindset and ownership attitude — able to push initiatives without direct prompting

What we offer

• Grow Together: Join a culture that champions both personal and professional growth. Here, you’ll thrive as we learn, evolve, and succeed together.

• Lead by Example: No matter your role, your leadership matters. Every team member is empowered to inspire and make an impact.

• Results-Driven: We’re all about achieving meaningful outcomes. It’s not just about the effort, but the difference we make every day.

• We Are Well-Makers: Be part of a movement that’s creating a healthier, happier world. Together, we make well-being a reality!

Additional details

Candidate journey

Recruiter call --> Meet the Hiring Manager --> Test Task--> Presentation & QA with the Leadership team

Check out some of our products

• Muscle Booster — musclebooster.fitness

• Yoga-Go — yoga-go.fit

• WalkFit — walkfit.pro