Head of Growth - Paid Social

About Welltech

A future with Welltech

Welltech’s purpose is to move each and every body to start and stay well for life! Every trend, every piece of feedback and data, every experiment, and innovative solution we introduce, fuels the way we unlock wellness for and with our users. While appreciating and celebrating who they are, we strive to help them make turn small choices into lasting joyful habits. And that makes us proud of every step they take on their journey to living well, every day.

Disrupting industry

We are an international tech company with origin from Ukraine, founded in 2015, and a fast-growing global player with five hubs across Europe. With more than 220 million installs of our apps, Welltech offers disruptive, engaging fitness and wellness solutions. We are genuinely committed to creating value and ensuring a workplace where our talented, diverse individuals feel they belong as we shape the future of the health and fitness industry. Everything we do is driven by our purpose and guided by integrity, a testament to the trust we build- today and tomorrow.

Spread across five dynamic hubs in Cyprus, Poland, Spain, Ukraine and the UK, with a team of over 700+ #wellmakers, we provide an opportunity for everyone who is passionate about making an impact in the wellness industry.

Position

We're looking for a Head of Growth to lead the strategy, development, and execution of all growth marketing initiatives for our app. This is a senior leadership role partnering closely with the CMO and other horizontal teams in Marketing, Product, Analytics, and Finance. Besides the app's growth, you will be overseeing creative and user acquisition teams behind it.

What You’ll Do

• Oversee the strategy, development, and execution of all growth marketing initiatives around the app — performance channels, lifecycle marketing, cooperation with organic, funnel optimization, and more

• Collaborate with the executive team to align growth objectives with overall business goals

• Effectively model and measure marketing impact, anticipating trends and events that will create opportunities for growth — and capitalizing on them

• Build, develop, and coach a world-class growth team as the company continues on a path of rapid expansion; foster a culture of high performance, learning, curiosity, and ownership

• Know our users like you know your friends — master every part of the user journey, understand their needs, motivations, and concerns, and work tirelessly to deliver lasting value

• Serve as a trusted partner to Product and Analytics, bringing your perspective and ideas into strategic business discussions

• Be a culture driver across the organization — hungry, humble, caring, curious, accountable, and results-focused

Your qualification

Business acumen

• 5+ years of experience building and leading successful performance marketing teams in the B2C space, supporting mobile-first products

• Strong, hands-on understanding of Performance Marketing, UAM, Creatives, and PGM — or deep expertise across several of these areas

• Proven track record of scaling app growth meaningfully (10x stories welcome)

• Able to balance data, analytics, and performance marketing capabilities with the creative storytelling that activates and motivates new and existing users

• Experience with marketing automation tools, AI and analytics platforms

• Continuously improves marketing effectiveness and ROI — determining the right level of investment to hit growth and profitability goals, and optimising the marketing mix across all channels and platforms

Management

• Proven, successful managerial experience leading growth or performance marketing teams

• Cultivates an environment that supports data-driven decision-making with a bias for action and clear accountability

• Both a visionary and an operator — comfortable in a roll-up-your-sleeves environment while setting long-term direction

Cross-functional impact

• Demonstrated ability to work across functions and build strong relationships with diverse stakeholders

• Partners effectively in a high-growth, cross-functional environment

• Genuinely listens to people and their feedback

• A continuous learner — actively seeks out new ideas, methods, and perspectives

Adaptability

• Comfortable navigating change and operating in ambiguity

Additional details

The Recruitment Process

Recruiter call --> Meet the Hiring Manager --> Skills assessment--> Meet the team

Check out some of our products

Muscle Booster — https://musclebooster.fitness/

Yoga-Go — https://yoga-go.io/

WalkFit - http://walkfit.pro